Train your Parrot to Scream

June 7th, 2009

While  the title of this article is a little “tongue-in-check” I do want to discuss how people train their birds to scream and also how at least one internet marketer suggests you do that … although they actually claimed the method would stop screaming, “… in a few days” of course.

 

I received a number of free “training” newsletters from an internet source this last week. One of them offered a way to stop your parrot screaming. Loud vocalizations are indeed a common behavioral issue for companion parrot owners so I read with interest. The advice started out quite well by suggesting one keeps a journal to indentify the times when the bird was vocalizing loudly. This is good advice and is for sure the first step in any attempt to modify that behavior. However, having started out so well and identified that the example bird screamed when someone was in the kitchen the following advice was then offered:

 

To solve this problem you can keep the pet near the kitchen and when he starts to scream throw a little bit[e to] him and keep him happy.

 

Hmm, now let me see what just happened; the bird started making noise so the owner gave him some food … sounds like the potential for positive reinforcement to me and that means that the probable future behavior is that the bird will scream when the owner is in the kitchen. So, if you want to train your bird to scream I think this is a very good technique.

 

Now, my guess is that the reason you are reading this is because what you really want is to have your bird not scream loudly, too much. I say too much because it is a fact that parrots can be loud, all parrots can be loud. It is simply a part of their nature and from time to time even the quietest bird may get a little “out of control” vocally. To get started trying to control this, just like the example above, we need to identify when the noise occurs. For example, if it is when you leave the room the noise may be your bird making a contact call. This is the function of the behavior; the need to make contact with the rest of the flock. Stopping this behavior is one of the most difficult things to do and can take a very long time. In fact if your goal is to stop the contact call you may be wasting your time trying! Probably not what you wanted to read right? However there is hope …

 

As I said the behavior has a function (making contact) so the best strategy is to try to replace the loud noises with a more acceptable vocalization for the function of contact. This is not something that can be done overnight, it takes time and patience on the part of the owner. Start by choosing a vocalization already used by your bird, one that is not so loud or high energy as the scream. Every time you hear the chosen vocalization reinforce it by responding in kind if you are out of the room or by offering a treat if you are near your bird. When the loud noise occurs ignore it, do not respond and for sure do not enter the room. What we are trying to do is to make the new sound more rewarding than the old sound. The old sound may never go away; indeed it may resurge from time to time, however by keeping the reinforcement for the “good” sound high we can hopefully keep it at the top of your bird’s preferred list of contact calls.

 

As you can imagine when we bring home a new young bird it is very important that we are aware of how we may easily train him to be a loud, obnoxious adult. Should your new bird start making a loud noise be careful how you respond.

 

Tossing a treat may well make him go quiet at that moment … however when he sees you near the treat jar …

 

When you are on the phone and he makes noise … hand over a treat and the phone may become the cue for making noise in the future.

 

By ignoring these loud vocalizations when the bird is young and by reinforcing acceptable communication we can hopefully avoid some of the really loud vocalizations in the future. The reinforcement of acceptable noises is really important; we need to give the bird a means of fulfilling the function of contact. If we simply try to stop the contact calls we are probably setting ourselves and our birds up for failure.

 

Sid.

 

Reinforcing and Punishing Consequences

March 4th, 2009

In an earlier article I wrote about the basics of Applied Behavior Analysis so I don’t propose to cover them again here. What I would like to talk about is how one identifies a consequence as either a reinforcer or a punisher.

 

First, remember that in order to really affect a behavior the stimulus delivered or removed must be both contingent upon and contiguous with the behavior. Contingency is the if/then relationship of behavior and consequence. If the bird does this (behavior) then this (stimulus) is delivered/removed. Contiguity describes the tight relationship in time between the behavior and the contingent consequence. The closer in time these two events the stronger the effect of the consequence (stimulus) on the future behavior.

 

The labeling of a stimulus as a reinforcer or punisher is contingent upon the effect that the stimulus has upon the behavior. Since to date we have no method of knowing what an animal thinks we must rely upon observing the effect of the stimulus on the behavior, then and only then do we know whether the stimulus presented (+) or removed (-) is a reinforcer (R) or punisher (P).

 

Therefore one can not discuss if a consequence is R+, R-, P+, or P- without FIRST defining the behavior. This is why one must operationalize (write down the ABC) the behavior, then we can identify clearly the nature of the stimulus.

 

This was demonstrated in the last few days with an online discussion of the use of jesses with raptors. Jesses are the leather straps attached to the legs of raptors to restrict their movement. One writer identified the strategy as punishment, the other as reinforcement. How can that be? As I wrote above these consequences do not exist in isolation from the behavior and if we operationalize the behavior we can see that BOTH writers were to some degree correct. Assuming that the hawk is standing on the gloved hand and something occurs that startles the bird.

1A.    To be deterinined

1B.     Hawk flies from the gloved hand

1C.     The leash and jesses become taut 

Probable Future Behavior (PFB) The hawk will fly less often from the gloved hand.

Thus we have punishment (the likelihood of the hawk flying from the gloved hand is reduced) and the stimulus was added (the taut equipment placing restraint on the legs), therefore with THIS behavior we have a Positive Punishment (P+) strategy.  

2A.    The leash and jesses become taut 

2B.     Hawk returns to gloved hand

2C.     The leash and jesses become slack

Probable Future Behavior (PFB) The hawk will remain on the gloved hand more often.

Thus we have reinforcement (increased staying on the gloved hand) and the stimulus was a removal (the leash and jesses become slack and restraint is taken off legs), with THIS behavior we have a Negative Reinforcement strategy (R-).

From this example we can hopefully see that before one can know what the strategy being used is one must start by identifying the behavior. Are we talking about reducing the likelihood of flying from the gloved hand (punishment) or are we talking about increasing the bird remaining on the gloved hand (reinforcement).

This example also demonstrates that in order for our negative reinforcement strategy to work an aversive (restraint) had to be present as an antecedent. This need for an aversive in this situation should lead us to seek a different strategy for training the bird to remain on the gloved hand. The preferred approach would be to heavily reinforce the hawk for standing calmly on the gloved hand and, in a controlled environment, not to be holding the restraints, but to allow the bird to move freely off the hand to a nearby perch when it so chooses. When it returns to the hand it is once again reinforced.

 

It is worth noting that the original discussion was not really about initial training but the continued use of jesses for restraint. When working with raptors in public situations it is a matter of public safety to have this level of control of the bird, regardless of the training level. The best a trainer can do is to build a strong history of reinforcement on the gloved hand with the bird to minimize attempts to fly away. However, again in the interests of public safety, it is necessary to have the backup restraint of the equipment available.

 

In summary, talking about consequences in isolation from the behavior they are contingent upon has no meaning. The important word here is “contingent” and in order to be contingent there must be a specific behavior that is being discussed. Simply by operationalizing the behavior as was done above will reveal the nature of the consequence.

 

Please don’t forget, if you have a training question or comment please write to TrainingBlog@avianambassadors.com and if appropriate for an article I will try to address your questions and comments.

Sid.

 

 

 

 

A blog follow-up

January 31st, 2009

In my last article I wrote about the marketing practices used by Bird Tricks when selling their products. That article, not surprisingly, has been the most widely read article for some time with links and emailed supportive comments still flowing in on a daily basis. Shortly after the article was posted I received an email from Jason Macek of Bird Tricks complaining about the article. After many emails back and forth I committed to a follow up article. This is that article.

 

After several email exchanges I was informed by Jason that the two sites I had seen and criticized in my article were owned by two of the Bird Tricks affiliates and not by Bird Tricks or perhaps more specifically not owned by Womach Brother Productions. Since the owners of those sites were not available (because they registered their domains by proxy which hides their identity) Jason agreed to contact them, and on one of the sites the specific video I had given as an example of this unacceptable practice of copyright infringement was removed. There have been no other changes to that site or the other site; they both continue the same practices as before.

 

Through-out my conversation with Jason I tried to convince him that the actions of their affiliates in the process of selling Bird Tricks products were the responsibility of Bird Tricks. He did not and does not agree. He said on several occasions that Bird Tricks has no control of how their affiliates operate and did not accept that the actions of these affiliates reflects directly upon the perception of Bird Tricks and the way it chooses to do business. Further he did not agree with my repeated suggestion that Bird Tricks has the ultimate control of their affiliates by simply terminating them. I will leave the reader to reflect on what this says about Bird Tricks business philosophy.

Eventually it became apparent to me that our conversation was becoming circular. I have nothing further to add in terms of comments other than should Bird Tricks decide to become an open, transparent business, and require their affiliates operate in a similar manner I will be happy to report that change of direction in my blog.

Sid.

 

 

Bird Tricks to Avoid

December 12th, 2008

In doing research online about bird training the visibility of several web sites seems to have rocketed over the last few weeks. Because I like to stay aware of who is doing, saying, and selling what into the companion bird community I often follow these links. What I found increasingly interesting was that many, in fact the majority, of search results led in one or two clicks to the same products, those sold by Bird Tricks. A company that promotes some of the poor training strategies that were the subject of my guest blog on the Best of Flock Parrot Blog last week. To be honest that wasn’t surprising to me, as I have said before I consider them company to be Internet marketing specialists and not bird trainers, so of course they should excel in their field of expertise. What did surprise me however was a more recent development in their marketing strategy.

As a part of my research on Bird Tricks marketing strategies I discovered that Womach Productions the owners of the Bird Tricks web site has in fact some 70+ Internet domain names (Internet locations) registered. This one fact alone explains in part how they have raised their Internet visibility. Now there is nothing wrong with this strategy; for anyone whose primary goal is a money making scheme using the Internet it is a great idea. The actual number of domain names registered to Womach Productions may well be even higher because as I researched various web sites I found a new trend, hiding access to the data records of who actually owns the site.

 

In the past this data has been openly available to anyone to access, one simply uses a free tool called “WhoIs”. Indeed if you go to Google and type “WhoIs AvianAmbassadors.com” you will find the full data record available. It is my philosophy that “transparency”, the openness that reveals who owns what, is the ethical way to do business. As I have written in the past, do not trust information from “ducklover488”, if they hide their true identity how can you trust what they say. Not only is our own domain name data openly and freely available but also those of you who receive email about this blog or our Safari newsletter will notice at the bottom of each email there is full contact information. This is a requirement of the mailing company we use (Vertical Response) and one of the reasons we chose to use them. Once again it is the ethical way of doing business as far as I am concerned. Now, I do not know for sure that the hidden domain name records are owned by Womach Productions, however I do know that clicking on almost any link on those anonymous sites leads to … Bird Tricks.

 

Now let me reveal the most disturbing and ethically questionable part of this whole development. Some of these web sites appear to be lists of links to valuable training resources and writings by some of the leading bird trainers and companion parrot advocates in the USA. Amongst them are Barbara Heidenreich, Steve Martin, Dr Susan Friedman, and many others including me. What is ironic is that my article critical of training stategies on the Best of Flock Parrot Blog was referenced! The articles themselves are not available on the web sites, nor are links back to the sources. However if you are searching for these valuable articles you will probably arrive at one of these valueless web sites, just a click away from  … Bird Tricks! Now that really is a trick isn’t it?

 

From my perspective the use of my name, intellectual property, and reputation to drive traffic to these sites is completely unethical. I do not and will not support, recommend, or promote Bird Tricks or their products. In the past my approach has been to not mention them because that raises their Internet profile. However, from now on I will be actively mentioning them as I encourage each and every one of you to tell your friends to avoid Bird Tricks and their products. We can use the power of the Internet to protect the intellectual property of those professionals in the bird training world who are motivated to help you and your birds rather than line their own bank accounts using ethically questionable tactics.

 

This latest development once again highlights a subject that I have written about before, and that is separating the noise from the information on the Internet. Once again the golden rule of information validation is the one that should be applied … if the source of the claims made or the identity of the source is hidden then one should always question the information provided. Openness and transparency will always help in deciding what is worth pursuing and what is not.

 

Knowledge is power; so with your new knowledge of the strategies employed by Womach Productions and Bird Tricks you can decide for yourself if you wish to trust the valuable relationship between you and your birds to them and their products.

 

Finally, I encourage everyone to spread the word by sending a link to this blog to all of your friends and colleagues. Peer to peer, friend to friend, one link at a time we can keep the spotlight on these questionable tactics and hopefully reduce the reward that I am sure they get for their efforts. As people who understand the science of behavior we know that behaviors that are not reinforced will eventually go away … now wouldn’t that be an ironic turn of events, the science they obfuscate and ignore being their downfall!

Sid.

 

The Real Secrets of Training Success and Where to Find Them

December 2nd, 2008

I received an email from a professional colleague this morning that drove me right to the computer to write about it in my blog. Just recently many professional and personal issues have kept writing blog articles a little lower on the priority list than I would like; however this email was one that simply had to be addressed.
In the past I have written about information and misinformation on the Internet. I have done this in general terms and have not mentioned any names or web sites. My thinking there was that why add to the promotion of bad information and dubious marketing techniques by naming the culprits. Well this time I am going to name the web site because these folks are making a big push into the companion parrot world; plus if their marketing hype is to be believed they have duped at least one “professional” trainer into helping them. So the email I received pushed me over the edge.
I am speaking of the Bird Tricks web site. In particular an article and a story from someone they claim to be a customer. I say claim because the style of writing rings very close to the marketeers own style, plus if one studies the marketing techniques that their campaigns are based upon you will discover that recruiting writers to post to online groups and also to post recommendations is one of the “proven” techniques. Having said that, using such techniques (while ethically questionable) is not what this article is about.
The particular article concerns “taming” a Blue and Gold by using a technique called Flooding, basically exposing a bird to something it can not escape. In this case the bird appears to have a fear of hands and/or touching and bites when a hand is presented. The web site suggests that using a pair of sticks to touch the bird is the way to go. The theory being that no matter how much the bird bites the sticks it doesn’t hurt the owner so the sticks can stay there until accepted by the bird. The bird learns that any action it takes does not remove the sticks; it is helpless to make a change. This is called Learned Helplessness and can be a major factor in actually reducing the bird’s trust in the owner. It also does not teach the bird what to do, which should be the goal of our training.
Now the web site owners claim in some online posts that they have learned and changed the technique. Far from it since I read the article on their web site this morning.
Please be wary of this web site, the so-called trainers bring little to no actual training experience to the table. They have demonstrated over and over again their lack of understanding of the principles of Applied Behavior Analysis and Operant Conditioning by what they write and say. What they have demonstrated admirably is their true motivation in entering the companion parrot world, and that is to maximize sales of their training materials, material that is widely available for free or for little cost from true Professionals. They obfuscate well proven techniques by inventing new names for them, thereby appearing to have invented something novel when in fact what they are selling are well published scientific techniques.
If you are looking for solid advice then read the writings (for free) of Dr Susan Friedman, if you need help with bird behavior join the Yahoo group of Dr Friedman and get a mentor to help you (for free), or take Dr Friedman;s online LLP course for a modest donation to a worthy bird cause. If you would like to support a professional who truly cares and gives a huge amount to the community subscribe to Barbara Heidenreich’s Good Bird Magazine.
Sid.