Archive for the ‘Ethics’ Category

The Misuse of Weight Management

Thursday, August 20th, 2009

 

I have written about Food and Weight Management before; they are valuable techniques when used correctly, carefully, and appropriately. In general, Weight Management is not something that a companion parrot owner even needs to consider. By careful management of the required daily diet of one’s birds an owner can usually achieve their training goals. So it was with great disappointment that I came across a blog article recently entitled “Are Pet Shop Birds Trainable?” It is a great example of what not to do.

The subject of the training was a Budgie or Parakeet. The concept of using Weight Management on such a tiny bird is just plain scary. What was even scarier was the extent to which this bird must have been deprived of food in order to achieve the writer’s goal. The writer noted that the bird had a “super stuffed full weight” of some 42grams. I have to assume that this weight was when the bird had free access to food with no rationing. There was also an “average” weight, I have no idea what that means since the weights and the number of samples were not published. However there were two more weights given; the first was the “training weight” and the second was a “too highly motivated” weight. Just the expression of a “training weight” shows how completely the writer misunderstands the proper use of weight management. If you refer back to my previous articles (links below) you will understand that there is no single training weight.

However that is not my biggest issue with this article. Let us examine the percentage weight reduction used to motivate this tiny bird (42 grams is about 1.4 ounces). If we consider the so-called training weight of 27grams we find that this represents a 35% drop in weight! Plus, the writer says that they learned the “proper” weight in a week. Can you imagine the extent of the food deprivation to reduce this bird’s weight by 35%? in a week The abuse does not end there because the writer notes a third weight, the “too highly motivated” weight; in this case the bird weighed 25grams, even less. As a percentage drop that is 40% below the highest weight reported, almost half its body weight in less than a week. Of course the bird was highly motivated … it was on the path to starvation. In my opinion this was clearly abuse of the bird.

These levels of weight reduction are simply not justified on so many grounds. The process described by the weights recorded by the writer of the article appears to take place over short time period, suggesting extreme food deprivation in order to motivate this bird.

Now who is the writer you may be asking? Well I am sure that you are all capable of using Google to track down the article, I do not propose to even mention their name I am so appalled that they did this and then had the complete lack of judgment to write about it as an achievement. I will note that the trail leads back to somewhere I think you will find enlightening, but perhaps not surprising.

I trust that everyone reading this will see the folly of what was described and tell everyone you know about the article.

See: Food and Weight Management and A follow Up

Sid.

 

 

A blog follow-up

Saturday, January 31st, 2009

In my last article I wrote about the marketing practices used by Bird Tricks when selling their products. That article, not surprisingly, has been the most widely read article for some time with links and emailed supportive comments still flowing in on a daily basis. Shortly after the article was posted I received an email from Jason Macek of Bird Tricks complaining about the article. After many emails back and forth I committed to a follow up article. This is that article.

 

After several email exchanges I was informed by Jason that the two sites I had seen and criticized in my article were owned by two of the Bird Tricks affiliates and not by Bird Tricks or perhaps more specifically not owned by Womach Brother Productions. Since the owners of those sites were not available (because they registered their domains by proxy which hides their identity) Jason agreed to contact them, and on one of the sites the specific video I had given as an example of this unacceptable practice of copyright infringement was removed. There have been no other changes to that site or the other site; they both continue the same practices as before.

 

Through-out my conversation with Jason I tried to convince him that the actions of their affiliates in the process of selling Bird Tricks products were the responsibility of Bird Tricks. He did not and does not agree. He said on several occasions that Bird Tricks has no control of how their affiliates operate and did not accept that the actions of these affiliates reflects directly upon the perception of Bird Tricks and the way it chooses to do business. Further he did not agree with my repeated suggestion that Bird Tricks has the ultimate control of their affiliates by simply terminating them. I will leave the reader to reflect on what this says about Bird Tricks business philosophy.

Eventually it became apparent to me that our conversation was becoming circular. I have nothing further to add in terms of comments other than should Bird Tricks decide to become an open, transparent business, and require their affiliates operate in a similar manner I will be happy to report that change of direction in my blog.

Sid.

 

 

Bird Tricks to Avoid

Friday, December 12th, 2008

In doing research online about bird training the visibility of several web sites seems to have rocketed over the last few weeks. Because I like to stay aware of who is doing, saying, and selling what into the companion bird community I often follow these links. What I found increasingly interesting was that many, in fact the majority, of search results led in one or two clicks to the same products, those sold by Bird Tricks. A company that promotes some of the poor training strategies that were the subject of my guest blog on the Best of Flock Parrot Blog last week. To be honest that wasn’t surprising to me, as I have said before I consider them company to be Internet marketing specialists and not bird trainers, so of course they should excel in their field of expertise. What did surprise me however was a more recent development in their marketing strategy.

As a part of my research on Bird Tricks marketing strategies I discovered that Womach Productions the owners of the Bird Tricks web site has in fact some 70+ Internet domain names (Internet locations) registered. This one fact alone explains in part how they have raised their Internet visibility. Now there is nothing wrong with this strategy; for anyone whose primary goal is a money making scheme using the Internet it is a great idea. The actual number of domain names registered to Womach Productions may well be even higher because as I researched various web sites I found a new trend, hiding access to the data records of who actually owns the site.

 

In the past this data has been openly available to anyone to access, one simply uses a free tool called “WhoIs”. Indeed if you go to Google and type “WhoIs AvianAmbassadors.com” you will find the full data record available. It is my philosophy that “transparency”, the openness that reveals who owns what, is the ethical way to do business. As I have written in the past, do not trust information from “ducklover488”, if they hide their true identity how can you trust what they say. Not only is our own domain name data openly and freely available but also those of you who receive email about this blog or our Safari newsletter will notice at the bottom of each email there is full contact information. This is a requirement of the mailing company we use (Vertical Response) and one of the reasons we chose to use them. Once again it is the ethical way of doing business as far as I am concerned. Now, I do not know for sure that the hidden domain name records are owned by Womach Productions, however I do know that clicking on almost any link on those anonymous sites leads to … Bird Tricks.

 

Now let me reveal the most disturbing and ethically questionable part of this whole development. Some of these web sites appear to be lists of links to valuable training resources and writings by some of the leading bird trainers and companion parrot advocates in the USA. Amongst them are Barbara Heidenreich, Steve Martin, Dr Susan Friedman, and many others including me. What is ironic is that my article critical of training stategies on the Best of Flock Parrot Blog was referenced! The articles themselves are not available on the web sites, nor are links back to the sources. However if you are searching for these valuable articles you will probably arrive at one of these valueless web sites, just a click away from  … Bird Tricks! Now that really is a trick isn’t it?

 

From my perspective the use of my name, intellectual property, and reputation to drive traffic to these sites is completely unethical. I do not and will not support, recommend, or promote Bird Tricks or their products. In the past my approach has been to not mention them because that raises their Internet profile. However, from now on I will be actively mentioning them as I encourage each and every one of you to tell your friends to avoid Bird Tricks and their products. We can use the power of the Internet to protect the intellectual property of those professionals in the bird training world who are motivated to help you and your birds rather than line their own bank accounts using ethically questionable tactics.

 

This latest development once again highlights a subject that I have written about before, and that is separating the noise from the information on the Internet. Once again the golden rule of information validation is the one that should be applied … if the source of the claims made or the identity of the source is hidden then one should always question the information provided. Openness and transparency will always help in deciding what is worth pursuing and what is not.

 

Knowledge is power; so with your new knowledge of the strategies employed by Womach Productions and Bird Tricks you can decide for yourself if you wish to trust the valuable relationship between you and your birds to them and their products.

 

Finally, I encourage everyone to spread the word by sending a link to this blog to all of your friends and colleagues. Peer to peer, friend to friend, one link at a time we can keep the spotlight on these questionable tactics and hopefully reduce the reward that I am sure they get for their efforts. As people who understand the science of behavior we know that behaviors that are not reinforced will eventually go away … now wouldn’t that be an ironic turn of events, the science they obfuscate and ignore being their downfall!

Sid.